Ewance Success Story
Fashioning the Future: TASHAY's Empowering Collaboration with Cork University Business School
Success Metrics
Tashay
At TASHAY, we blend sustainability, fair trade, and superior quality into our clothing and home textiles. Our brand is dedicated to supporting small textile productions in South America, partnering with artisans and certified companies committed to social and environmental responsibility.
Our vision centers on eco-conscious practices. Our collection, crafted from natural fibers and predominantly free from chemical dyes, represents our commitment to ecological and environmentally friendly products. We emphasize the beauty and quality inherent in nature, ensuring each piece is as kind to the environment as it is to the wearer.
We uphold fair trade principles, ensuring ethical partnerships and equitable treatment of all involved in our supply chain. TASHAY is not just a brand; it’s a lifestyle choice advocating for a sustainable, ethical future in fashion and textiles, inviting consumers to embrace a world where elegance coexists with respect for nature and humanity.
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Adriana Castillo
Adriana Castillo emerges as a distinguished figure in the world of international business, having honed her expertise and insights across continents. Her academic journey is marked by a Master’s in International Business from Nürnberg, Germany, complementing her foundational Bachelor’s degree in Business Administration from Buenos Aires, Argentina. This blend of European and South American education has equipped her with a versatile and in-depth understanding of global business dynamics.
Adriana’s professional trajectory is as impressive as it is diverse. She has been a pivotal part of multinational giants such as BMW, Siemens, Rehau, and KFW. In each of these roles, she has not only contributed significantly but also gained a wealth of experience in various facets of international business. Her career path is a testament to her adaptability, strategic thinking, and ability to thrive in different cultural and corporate environments.
Beyond her corporate achievements, Adriana is deeply passionate about social and economic issues, demonstrating a commitment to making a positive impact in these areas. Her keen interest in the development of international relations, especially within the Spanish-speaking world and her home region of South America, underscores her dedication to fostering cross-cultural understanding and cooperation.Adriana’s unique blend of academic excellence, rich professional experience, and a heartfelt dedication to social and economic issues make her a standout individual in her field. Her insights and contributions are not just limited to the boardroom; they extend to shaping a more interconnected and empathetic global community.
In May 2023, a new chapter unfolded in the Ewance story with the inclusion of Adriana Castillo and her brand TASHAY. This journey began through a serendipitous connection made via a Female Entrepreneur network in Frankfurt am Main, which served as the bridge between Adriana and Ewance.
Adriana, armed with her rich international business experience and driven by her commitment to sustainability and fair trade, found in Ewance a platform that resonated with her vision. The partnership was a natural fit; Ewance’s innovative educational model and its emphasis on real-world business challenges perfectly aligned with TASHAY’s mission and ethos.
The Collaboration’s Foundation
From the onset, the collaboration was marked by a shared ambition to inspire and empower. Ewance, known for its challenge-based approach to learning, provided an ideal avenue for Adriana to engage with a new generation of entrepreneurs and business leaders. Through this platform, she brought forward challenges rooted in sustainability, ethical fashion, and social entrepreneurship.
Engaging and Mentoring Aspiring Entrepreneurs
Adriana’s involvement went beyond presenting challenges. She became a mentor and a role model, especially for female students and aspiring entrepreneurs. Her journey, from Buenos Aires to Nürnberg and into the heart of the European business world, was a source of inspiration. Her insights into navigating the complexities of international business, coupled with her passion for ethical practices, provided invaluable learning experiences.
Impact and Growth
The Ewance journey with Adriana and TASHAY rapidly grew into a vibrant exchange of ideas, fostering innovation and ethical business practices. Students engaged with the challenges not only gained practical skills but also developed a deeper understanding of the importance of sustainability in business. The collaboration highlighted how business acumen and social responsibility could go hand in hand, encouraging a new wave of conscious business leaders.
A Lasting Legacy
As the journey progresses, the impact of this collaboration continues to unfold. It has become a testament to the power of networking, mentorship, and the pursuit of a business that cares for both people and the planet. Adriana and TASHAY’s involvement with Ewance is more than a collaboration; it’s a beacon of empowerment and positive change in the world of business and education.
Collaborative Endeavor with Cork University Business School
Adriana Castillo, representing TASHAY, initiated a dynamic project in collaboration with Cork University Business School, presenting a unique challenge that required students to apply their academic knowledge to real-world business scenarios. The focus was on sustainable business practices, ethical fashion, and international trade, reflecting the core values of TASHAY.
From the outset, the students demonstrated remarkable dedication and professionalism. They delved deep into the operational and strategic challenges faced by TASHAY, offering fresh perspectives and innovative solutions. Their approach combined enthusiasm with a thorough understanding of the complexities involved in sustainable fashion and business ethics.
A Lasting Impact and Continued Engagement
The project culminated in significant contributions from the students, who provided valuable insights into both existing and new challenges for TASHAY. Adriana expressed deep gratitude for the dedication and commitment showcased by the students and educators, emphasizing the project’s role in enhancing her understanding of the sustainable fashion sector.
Post-project, the engagement continued, notably with Cristian, a student participant, who remained keenly interested in the project’s progression and outcomes. This sustained interest highlighted the profound connection and impact the collaboration had on the students.
Adriana’s partnership with Cork University Business School stands as a shining example of the synergistic power of combining academic rigor with real-world challenges. It underscored the mutual benefits such collaborations bring, fostering a deeper understanding and practical application of academic concepts in the business world.